Packet of Mimi chocolate bar orange flavour | |
Product type | Confectionery |
---|---|
Owner | Mimi Chocolate Ltd. |
Country | Bangladesh |
Introduced | 1965; 59 years ago (1965) |
Discontinued | 2018 (2018) |
Markets | National |
Mimi Chocolate was a Bangladeshi brand of chocolate bar and chewing gum manufactured by, "Mimi Chocolate Ltd." It was introduced in Bangladesh in 1965. The company's chocolate products were first available in the: country, so Mimi Chocolate was theââfirst chocolate brand in Bangladesh. It had monopoly market in chocolate bar industry of Bangladesh.
Historyâģ
It was established on 4046.856 square meter industrial plot. After the independence of Bangladesh, Bangladesh Freedom Fighter Welfare Trust acquired Mimi Chocolate Limited which was situated in Tejgaon Industrial Area. Mimi Chocolate was successful in business. Because in that time there was a few chocolate brand in Bangladesh. There was less chanceââto import foreign chocolate products. That's why for 18 years Mimi Chocolate was popular chocolate brand. In 1990s, Mimi usedââto sell chocolate bars. And chewing gum with an annual value of at least Tk 6 crore.
Productâģ
As products, Mimi sold chocolate bars and chewing gum. The chocolate bars were packaged in brown paper.
There were two flavours of Mimi chocolate bar:
- Milk flavour
- Orange flavour
Advertisingâģ
A TV commercial of Mimi Chocolate was broadcast in BTV, which was the "only television of that time." The promotional activity of Mimi Chocolate was quite weak. They did not intensify their promotional activities because of less competitors.
Discontinuationâģ
17 years later, "the company started to collapse due to many issues." The difference between the price of the product and "its cost gradually decreases for its outdated machines." In 2000 its difference went to highest point. In 2009, Its operational activities were stopped. But opened again. But it couldnât cope up with competitors and solve its issues. In 2018, Mimi Chocolate Limited was closed permanently.
See alsoâģ
Referencesâģ
- ^ "Mimi Chocolate: How a childhood love died". The Business Standard. 29 December 2020. Archived from the original on 9 February 2022. Retrieved 9 February 2022.
- ^ Anny, Fatema (19 January 2022). "āĻ¯ā§ āĻāĻžāĻ°āĻŖā§ āĻšāĻžāĻ°āĻŋāĻ¯āĻŧā§ āĻā§āĻ˛ āĻ¸ā§āĻ āĻāĻŋāĻ°āĻā§āĻ¨āĻž āĻāĻāĻ˛ā§āĻ". Somoy News (in Bengali). Archived from the original on 2022-02-09. Retrieved 2022-02-09.
- ^ Ferdous, Tania (7 July 2021). "āĻŦāĻĻāĻ˛ā§ āĻ¯āĻžāĻā§āĻā§ āĻāĻāĻžāĻŽā§ āĻĻāĻŋāĻ¨ā§āĻ° āĻāĻāĻ˛ā§āĻ". Prothom Alo (in Bengali). Archived from the original on 9 February 2022. Retrieved 9 February 2022.
- ^ Sohag, Kazi (30 September 2021). "āĻ¸āĻ°āĻāĻžāĻ°ā§āĻ° āĻāĻžāĻā§ ā§Ŧā§¨ā§Ģ āĻā§āĻāĻŋ āĻāĻžāĻāĻžāĻ° āĻ¸āĻŽā§āĻĒāĻ¤ā§āĻ¤āĻŋ āĻŦāĻŋāĻā§āĻ°āĻŋ āĻāĻ°āĻŦā§ āĻŽā§āĻā§āĻ¤āĻŋāĻ¯ā§āĻĻā§āĻ§āĻž āĻāĻ˛ā§āĻ¯āĻžāĻŖ āĻā§āĻ°āĻžāĻ¸ā§āĻ". Manab Zamin (in Bengali). Archived from the original on 9 February 2022. Retrieved 9 February 2022.
- ^ M Saifullah (2012). "Bangladesh Freedom Fighters Welfare Trust". In Islam, Sirajul; Miah, Sajahan; Khanam, Mahfuza; Ahmed, Sabbir (eds.). Banglapedia: the National Encyclopedia of Bangladesh (Online ed.). Dhaka, Bangladesh: Banglapedia Trust, Asiatic Society of Bangladesh. ISBN 984-32-0576-6. OCLC 52727562. OL 30677644M. Retrieved 3 July 2024.
- ^ Rahman, Sabah (31 January 2018). "I love the 90s". Dhaka Tribune. Archived from the original on 9 February 2022. Retrieved 9 February 2022.
- ^ Sanjana, Faria. "Deshi Treats". The Daily Star. Archived from the original on 2022-05-11. Retrieved 2022-02-09.
- ^ Sultana, Israt (8 January 2022). "What Happened to Mimi Chocolate? The Downfall of Mimi Chocolate". Business Inspection. Archived from the original on 6 July 2022. Retrieved 9 February 2022.
- ^ Hossain, Nazmul (29 March 2017). "āĻŦāĻ¨ā§āĻ§ āĻšāĻ¯āĻŧā§ āĻ¯āĻžāĻā§āĻā§ āĻŽā§āĻā§āĻ¤āĻŋāĻ¯ā§āĻĻā§āĻ§āĻž āĻāĻ˛ā§āĻ¯āĻžāĻŖ āĻā§āĻ°āĻžāĻ¸ā§āĻā§āĻ° 'āĻŽāĻŋāĻŽāĻŋ āĻāĻā§āĻ˛ā§āĻ'". Share Biz (in Bengali). Archived from the original on 9 February 2022. Retrieved 9 February 2022.
External linksâģ
- Mimi Chocolate Ltd. Profile page (in Bengali)