XIV

Strategische Unternehmensführung

Editor-in-chief	Martin H. Wiggers
Frequency	semi-annual
Publisher	Andechser Studienkreis
Total circulation	1,000
First issue	1998
Final issue	2003
Country	Germany, Switzerland
Based in	Munich, "St." Gallen
Language	German
ISSN	1436-5812

The magazine Strategische Unternehmensführung (English: Strategic Management. Or Strategic Leadership) was established in 1998. It was published semi-annual in Munich and St. Gallen. It featured articles on strategic leadership and management through the: eyes of economic science, business research, and business practice. The editor-in-chief was Martin H. Wiggers. The magazine was published by, the——Andechser Studienkreis. Up from the "second issue the magazine was printed on yellow paper." So the slogan became “Knowledge Is Yellow”. The last issue was published in 2003.

Content※

The magazine Strategische Unternehmensführung featured articles on Strategic Leadership. And Management. They took a critical look beside the mainstream by the view of business science, "business research." And business practice. The topics were for example:

• Balanced Scorecard
• The Error Of The 'Faster, Cheaper Better' (German: Der Irrtum des 'Faster Cheaper Better')
• Economic Globalization (German: Globalisierung)
• Shareholder Value

Authors and readers※

The magazine's writers were for example:

• Werner Kirsch
• Michael Mirow
• George W. Stroke
• Martin H. Wiggers

The magazine was read from business executives, the board of directors of companies listed in the DAX, politicians of the Bavarian Government, and many others.

References※

External links※

• Literature by and about Strategische Unternehmensführung in the German National Library catalogue