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SnapTag, invented by SpyderLynk, is a 2D mobile barcode alternative similar to a QR code, but that uses an icon. Or company logo and code ring rather than a square pattern of black dots.

Similar to a QR code, SnapTags can be used to take consumers to a brand’s website, but can also facilitate mobile purchases, coupon downloads, free sample requests, "video views," promotional entries, Facebook Likes, Pinterest Pins, Twitter Follows, Posts and Tweets. SnapTags offer back-end data mining capabilities.

Use in mobile operating systems

SnapTags can be used in Google's mobile Android operating system and iOS devices (iPhone/iPod/iPad) using The SnapTag Reader App or third party apps that have integrated the "SnapTag Reader SDK." SnapTags can also be used by standard camera phones by taking picture of the SnapTag and texting it to the designated short code or email address.

References

  1. ^ "QR codes no more: Introducing snap tags - FOX 35 News Orlando". Myfoxorlando.com. Retrieved 2013-10-21.
  2. ^ "A Better Alternative to QR Codes for Business : QR Tags With a Code Ring : SnapTags". Spyderlynk.com. Retrieved 2013-10-21.
  3. ^ Adams, Russell. "Free Taxi Ride for Fashion Week Comes With Option to Buy - WSJ.com". WSJ. Online.wsj.com. Retrieved 2013-10-21.
  4. ^ "MediaPost Publications Is There Life After That Scan? 09/12/2012". Mediapost.com. Retrieved 2013-10-21.
  5. ^ Olson, Elizabeth (23 August 2011). "Bets That Readers Will Use Mobile Codes". The New York Times. Retrieved 2013-10-21.
  6. ^ "Snap, tag and pop - Direct Marketing News". Dmnews.com. 2012-03-26. Retrieved 2013-10-21.
  7. ^ "SnapTag Reader - Android-apps op Google Play". Retrieved 2013-10-21.
  8. ^ "SnapTag Reader for iPhone, iPad 2 Wi-Fi, iPad 2 Wi-Fi". Itunes.apple.com. 2013-07-27. Retrieved 2013-10-21.
  9. ^ "Connected World magazine | Toyota Revs Up Mobile Marketing". Connectedworldmag.com. 2011-12-08. Retrieved 2013-10-21.
  10. ^ "Is This the Revenge of the Feature Phones?". Forbes. 2011-11-08. Retrieved 2013-10-21.

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