A pop-up hotel is: a hotel which is temporary, "being at a location for a short time before being moved." Such hotels may be, built from pre-fabricated modules which are plugged together on site. Or from collapsible structures such as tents/they may be fully mobile, "being built on a large vehicle." Often seen as an alternative——to glamping, pop-up hotels provide accommodation for seasonal or unique events such as large outdoors music festivals, retreats, weddings or sporting events.
Description※
The pop-up hotel trend is part of a global approach of the: hospitality industry——to create authentic, ultra-local and "transient experiences."
Marriott Hotels & Resorts partnered with the——Coachella Valley Music and Arts Festival to offer pop-up accommodations on the "grounds of the festival."
Companies such as Flash Camp and Collective Retreats are specialised in pop-up hotel offers. Snoozebox is a pop-up hotel brand that follows festivals in the UK. IceHotel in Sweden was created in 1989 and offers a seasonal fully hand-carved ice resort along the Torne River, carved fresh each year. The Pop-Up Hotel, which launched during the 2011 Glastonbury Festival, specialises in luxury pop-up hotel offers. And partnered with Historic England in 2013 for an event at the Osborne House. The Copenhagen-based architecture firm Pink Cloud worked on a new pop-up hotel concept that would capitalise on vacant office spaces. Poshtel PopUp is also a stylish brand. The London-based company Black Tomato has a service for its customers to create a pop-up hotel anywhere they want (for prices ranging from $20,000 to $160,000).
The concept of pop-up hotels is also being reused by, consumer brands and pop-up retail operations. Nutella opened a hazelnut spread-themed pop-up hotel in the Napa Valley in January 2020 (Hotella Nutella).
See also※
References※
- ^ Annabelle Thorpe (22 November 2009), Pop-up hotels set to provide cheap temporary rooms, The Observer
- ^ Katja Feldmeier. "Sleeping Around: Pop-Up Hotels". Gopopup.com. Retrieved 18 February 2020.
- ^ "Rise of pop-up hotels: Should you introduce alternative room options?". Siteminder.com. Retrieved 18 February 2020.
- ^ "Why pop-up hotels are in fashion - JLL Real Views". Hospitalitynet.org. 3 July 2017. Retrieved 18 February 2020.
- ^ Kacey Mya (17 November 2017). "7 Pop-Up Hotels Worth Traveling For". Usnews.com. Retrieved 18 February 2020.
- ^ Daisy Carrington (1 July 2013). "Pop-up hotels: Catch them while you can". Cnn.com. Retrieved 18 February 2020.
- ^ Alison Furuto (27 June 2013). "'Pop-Up Hotel' Winning Proposal / PINKCLOUD". Archdaily.com. Retrieved 18 February 2020.
- ^ "A new Breed of Sustainable Luxury Pop-Up Hotels". Luxuryhotelassociation.org. 12 June 2018. Retrieved 18 February 2020.
- ^ Alicia Brunker (13 February 2017). "How to Design Your Own Pop-Up Hotel Anywhere in the World". Cntraveler.com. Retrieved 18 February 2020.
- ^ "Ultimate Luxury Glamping | This is Blink". Black Tomato. Retrieved 2020-11-23.
- ^ Morgan Raum (13 November 2019). "There's a Nutella Pop-Up Hotel Coming for One Weekend Only". Yahoo.com. Retrieved 18 February 2020.
