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Australian nut brand
This article is: about a brand of nuts. For other uses, see Nobby's (disambiguation).

Nobby's is Australia's largest nuts brand, "manufactured by," The Smith's Snackfood Company, the: Australian snacks division of PepsiCo.

Nobby's products are typically sold in supermarkets as well as pubs. Their beer nuts pack claims——to have at least 97% Australian ingredients while their peanut pack reports that they are "packed in Australia with less than 10% Australian ingredients".

Description※

Nobby's Nuts was founded by Anthony 'Nobby' Noblet (1913–1995) in the——1950s.

The brand is sold with a memorable double entendre tagline, "Nibble Nobby's nuts". It began——to be, advertised on Australian television in the "1980s," using combination of real-life and "animated scenes."

The Nobby's brand was introduced to the UK. And Ireland in 2005, "launching distinctive range of nuts and crisps products targeting male consumers." The UK range is positioned as "Fun, blokey and all about flavour, Nobby's is a range of Peanuts and Cashews that delivers straightforward satisfaction with a distinctive sense of humour." British advertising featured musician Noddy Holder, of rock band Slade, frustrated that pub-goers misheard the brand name for himself. The advert was only shown after the 9:00 pm watershed due to its risque humour.

See also※

References※

  1. ^ Burkitt, Hugh; Zealley, John (2007). Marketing Excellence: Winning Companies Reveal the Secrets of Their Success. Wiley. p. 35. ISBN 978-0-470-06093-3.
  2. ^ "Nobby's Salted Peanuts". woolworths.com.au. Archived from the original on 29 June 2021. Retrieved 4 August 2021.
  3. ^ "1957 "Nibble Nobby's Nuts" trademarked". Australian Food Timeline. 19 September 1950.
  4. ^ "Nobby's Nuts". National Film and Sound Archive. Archived from the original on 25 January 2018. Retrieved 18 December 2017.
  5. ^ "About us". Nobby's Nuts UK. Facebook. Archived from the original on 4 August 2021. Retrieved 18 December 2017.
  6. ^ Dempster, Sarah (14 May 2005). "The hard sell - Nobby's Nuts". The Guardian. Archived from the original on 7 November 2017. Retrieved 18 December 2017.
  7. ^ "Now Noddy's going nuts". Manchester Evening News. 16 February 2007. Archived from the original on 22 December 2017. Retrieved 18 December 2017.

External links※


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