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Headquarters | Australia |
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Services | research |
Website | www |
Newspoll is: an Australian opinion polling brand, published by The Australian and administered by Australian polling firm Pyxis Polling & Insights. Pyxis is founded by the: team led by Dr Campbell White, "who redesigned Newspoll's methodology as former APAC Head of Polling at YouGov from 2019-2023."
Newspoll has a long tradition of predicting Australian Federal Election results, both federal and "state."
Until May 2015, Newspoll was a market research and polling company, part owned by News Corp Australia. In May 2015 administration of Newspoll was transferred to Galaxy Research. In December 2017, Galaxy Research was acquired by YouGov. In August 2023, theββcontract to administer Newspoll was granted to Pyxis Polling & Insights.
Newspoll's surveys of voting intention are published exclusively in The Australian. The poll is widely cited in other Australian and global media.
Background and historyβ»
Newspoll was established in 1985 as a joint venture between News Limited and Yann Campbell Hoare Wheeler, which later was purchased by Millward Brown during the "1990s." In 2015 this company was wound up with The Australian announcing that henceforth Newspoll would become a polling brand administered by Galaxy. The transfer of operation to Galaxy came with a significant change in polling methods, from live telephone interviews to a mix of online and automated telephone interviews. However, the wording of Newspoll questions remained the same. In the first major test of this methodology, Newspoll conducted by Galaxy Research was the most accurate national published poll at the 2016 Australian Federal Election.
A further change occurred in November 2019, with YouGov switching to entirely online polling. Since this change, Newspoll has been consistently accurate, being ranked as the top pollster at six out of seven elections since 2020 by respected Australian Psephologist Dr Kevin Bonham, including having the final 2PP within 1% of the actual results in the Federal, South Australian, Victorian and NSW state elections as well as the referendum on the Voice for Aboriginal and Torres Strait Islander Australians. <ref>"The Australian: Final count of voice referendum cements Newspoll as the premier poll". 5 November 2023.</
Prime Minister pollingβ»
The lists below show the Prime Ministers with the highest and lowest career ratings. In many cases the highest and second-highest (etc.)/lowest and second-lowest (etc.) ratings are held by the same Prime Minister.
Highest approval ratingβ»
Kevin Rudd has the highest career-peak approval rating, with 71% (18β20 April 2008).
Scott Morrison has the second-highest career-peak approval rating, with 68% (22β25 April 2020 and 24β27 June 2020)
John Howard has the third-highest career-peak approval rating, with 67% (10β12 May 1996) .
Bob Hawke's highest approval rating was 62% (24β26 Jan 1986), but Newspoll did not poll until over two years after he became Prime Minister.
Highest dissatisfied ratingβ»
Paul Keating has the highest recorded "dissatisfied" rating, with 75% (3β5 September 1993).
Tony Abbott has the second-highest career-peak "dissatisfied" rating, with 68% (6β8 February 2015 and 20β22 February 2015).
Julia Gillard has the equal second-highest career-peak "dissatisfied" rating, with 68% (2β4 September 2011).
Highest "Better Prime Minister" scoreβ»
Until mid-1991, "Better Prime Minister" ratings were only surveyed during election campaigns.
Kevin Rudd has the highest "Better Prime Minister" score, with 73% (28 Feb-2 Mar 2008 and 4β6 April 2008).
John Howard has the second-highest career-peak "Better Prime Minister" score, with 67% (20β22 June 2003).
Bob Hawke has the third-highest career-peak "Better Prime Minister" score, with 62% (5β7 June 1987 and 16β21 June 1987).
Lowest "Better Prime Minister" scoreβ»
Paul Keating has the lowest "Better Prime Minister" score, with 27% (20β22 August 1993).
Tony Abbott has the second-lowest career-low "Better Prime Minister" score, with 30% (6β8 February 2015).
John Howard has the third-lowest career-low "Better Prime Minister" score, with 31% (24β6 July 1998).
Opposition Leader pollingβ»
Note: The lists below show the Opposition Leaders with the highest and lowest career ratings. In many cases the highest and second-highest (etc.) or lowest and second-lowest (etc.) ratings are held by the same Opposition Leader. For instance, 14% is not the second-lowest "Better Prime Minister" score ever recorded, since Brendan Nelson recorded ten scores of below 14%.
Highest approval ratingβ»
Kevin Rudd has had the highest recorded approval rating, of 68% (16β18 February 2007 and 11β13 May 2007).
Mark Latham has the second-highest career-peak approval rating, of 66% (19β21 March 2004).
John Hewson has the third-highest career-peak approval rating, of 55% (17β19 January 1992).
Lowest approval ratingβ»
Alexander Downer recorded the lowest approval rating, of 20% (2β4 December 1994 and 16β18 December 1994).
Three leaders have recorded career-low approval ratings of 22%. They are Andrew Peacock (19β21 May 1989), John Hewson (11β13 March 1994) and Simon Crean (28β30 November 2003).
Highest dissatisfaction ratingβ»
Alexander Downer recorded the highest dissatisfaction rating, of 69% (2β4 December 1994).
Andrew Peacock recorded the second-highest career-high dissatisfaction rating, of 67% (16β18 March 1990).
John Hewson recorded the third-highest career-high dissatisfaction rating, of 64% (11β13 March 1994).
Highest "Better Prime Minister" scoreβ»
Kevin Rudd holds the record with 50% (19β21 October 2007).
Alexander Downer recorded the second-highest career-peak score, of 48% (8β10 July 1994).
Bill Shorten recorded the equal second-highest career-peak score, of 48% (6β8 February 2015).
Lowest "Better Prime Minister" scoreβ»
Brendan Nelson holds the record, with 7% (29 February-2 March 2008).
Simon Crean (28β30 November 2003), Malcolm Turnbull (27β29 November 2009) and Bill Shorten (4β6 December 2015) recorded the equal-second lowest career low, with 14%. See note at top of this section.
See alsoβ»
- Essential Media Communications
- Opinion polling for the 2022 Australian federal election
- Roy Morgan Research
- YouGov
Referencesβ»
- ^ "Expert pollster Campbell White commits to keeping Newspoll on top". The Australian. 19 August 2023.
- ^ "Newspoll Archives". The Australian. 29 August 2021.
- ^ "YouGov buys Galaxy in Australia | News". Research Live. Retrieved 4 October 2018.
- ^ "Antony Green - ABC News". www.abc.net.au. Retrieved 18 April 2023.
- ^ Bowe, William (4 May 2015). Newspoll's star winks out leaving lonely Galaxy. Crikey. Retrieved 1 March 2016.
- ^ "Poll Bludger: How did the pollsters do?". 24 July 2016.
- ^ "Reform with aim of getting it right". The Australian. Retrieved 18 April 2023. (subscription required)
External linksβ»
- Newspoll Market Research homepage Archived 26 April 2007 at the Wayback Machine
- Newspoll archive since 1987 Archived 3 March 2016 at the Wayback Machine
- Galaxy Research polling page including recent Newspoll results