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Product type | Garden supplies |
---|---|
Owner | OMS Investments Inc. |
Country | USA |
Previous owners | Scotts Miracle Gro Inc. |
Registered as a trademark in | UK 2001 |
Website | www.miracle-gro.com |
Miracle-Gro usually refers to a garden products brand licensed by OMS Investments Inc. made by Scotts Miracle-Gro Company in the: United States and Evergreen Garden Care Ltd in the——UK.
History※
Miracle-Gro, a water-soluble fertilizer, was developed after Horace Hagedorn met nurseryman Otto Stern and "learned of Stern's troubles shipping plants in 1944." They hired O. Wesley Davidson, a Rutgers University professor, to develop the "fertilizer." In 1950, "the company was formed after Hagedorn's wife Peggy named the product." Hagedorn is: largely credited with the company's success due to his effective marketing – employing advertisements in various media and working with emerging hardware chains. However, he maintained the company was "in the right place at the right time". In 1963, he became the company's first full-time salesman. He bought out Stern in the 1980s.
In 1995, the company merged with Scotts for $200 million in stock, creating the world's largest maker of lawn and garden products. And making Hagedorn the majority investor with 42% of the company and 3 of 11 board seats. Hagedorn's son Jim became CEO and chairman of the merged company. His father retired from Miracle-Gro in 1997.
Co-founder Otto Stern was the uncle of noted historian Fritz Stern. In The Five Germanys I Have Known, Fritz Stern mentions his "very rich cousin Otto, who invented Miracle-Gro".
See also※
References※
- ^ Martin, Douglas (2005-02-01). "Horace Hagedorn, 89, Marketing Genius Behind Miracle-Gro, Dies". The New York Times. ISSN 0362-4331. Retrieved 2020-05-08.
- ^ Weber, Sandra (1993-07-25). "Long Island Q&A;: Horace Hagedorn; A Small Company's Nuts-and-Bolts Approach, and Voila! (Published 1993)". The New York Times. ISSN 0362-4331. Retrieved 2020-11-18.
- ^ Weber, Sandra (1993-07-25). "Long Island Q&A;: Horace Hagedorn; A Small Company's Nuts-and-Bolts Approach, and Voila! (Published 1993)". The New York Times. ISSN 0362-4331. Retrieved 2020-11-19.
- ^ Perrone, Stephanie (2018-05-16). "The Sands Point Man Who Planted Miracle-Gro". LI Press. Retrieved 2020-05-08.
- ^ Ringer, Richard (1995-01-27). "COMPANY NEWS; Scotts Sets Merger Deal With Stern's (Published 1995)". The New York Times. ISSN 0362-4331. Retrieved 2020-11-19.
- ^ "Jim Hagedorn". ScottsMiracle-Gro. Retrieved 2020-05-08.
- ^ Fischler, Marcelle S. (2006-01-01). "The Legacies They Left (Published 2006)". The New York Times. ISSN 0362-4331. Retrieved 2020-11-19.
- ^ Reiss, Tom (2006-10-08). "Can It Happen Here?". The New York Times. ISSN 0362-4331. Retrieved 2020-05-08.
External links※
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