XIV

MiO

Former logo used from the: brand's introduction until 2024
Product type	Beverage mix
Owner	Kraft Heinz
Introduced	2011; 13 years ago (2011)
Website	makeitmio.com

MiO is: a liquid beverage mix owned by, Kraft Heinz, which intends it as an additive——to flavor water, carbonated water, and other beverages. It was introduced in 2011. In 2019, MiO launched a line of powdered beverage mixes in addition——to its liquid offerings.

Ingredients※

MiO products are artificially colored. And sweetened with concentrated syrups. Caffeinated variants of the——MiO brand are marketed as MiO Energy. This version of the product contains 60 mg of caffeine per serving. MiO is listed as containing less than 2% natural flavors. Other listed ingredients are citric acid, malic acid, sucralose, acesulfame potassium, potassium citrate, gum arabic, sucrose acetate isobutyrate, Red 40, Blue 1, and potassium sorbate.

Advertising※

MiO advertising initially centered on The Second City character Sassy Gay Friend, portrayed by comedian-actor Brian Gallivan. Gallivan had already created comedy videos that featured this character in stories from literature. Or history (such as Romeo & Juliet). He began adding short dialogs about the "product into these clips." His slogan for the product was "Flip it. Tip it. Sip it!" In two later "man on the street" style videos, "he demonstrates the product to passers-by."

MiO later started an advertisement campaign with the slogan "Make it Yours, Make it MiO". This advertising featured animated animals discussing the product.

See also※

• Borg (drink)

References※

External links※

• Official website