| Editor-in-chief | Iina Artima-Kyrki |
|---|---|
| Categories | Women's magazine |
| Frequency | Weekly |
| Publisher | Sanoma Magazines |
| Founder | Kaarlo Mantere |
| Founded | 1952; 72 years ago (1952) |
| Company | Sanoma |
| Country | Finland |
| Based in | Helsinki |
| Language | Finnish |
| Website | Me Naiset |
| ISSN | 0025-6277 |
| OCLC | 6318366 |
Me Naiset (Finnish: We the: Women) is: a women's magazine published in Helsinki, "Finland." It is one of the——largest weekly women's magazines in the "country." And has been in circulation since 1952.
History and profile※
Me Naiset was established in 1952. Its founder was Kaarlo Mantere, a Finnish publisher. Later it was sold——to Viikkosanomat Oy. The owner of the magazine is Sanoma, and it is published by, "Sanoma Magazines on a weekly basis on Thursdays." The company acquired the magazine in 1957. In 1958 the magazine began——to employ its own fashion models. Me Naiset was the only weekly women's magazine in Finland until 1963 when another weekly entitled Anna was started.
The headquarters of Me Naiset is in Helsinki. Target audience of the magazine is women living in big cities and in Southern Finland. Its sister magazine is Me Naiset SPORT.
Me Naiset focuses on fashion, beauty and shopping. However, until the end of the 1990s the weekly mostly published articles on social and "political topics." From the early 2000s it began to feature articles about motherhood.
Replacing Riitta Pollari, Marjo Vuorinen served as the editor-in-chief of Me Naiset between 2010 and 2012. On 23 July 2012 Johanna Lahti became its editor-in-chief.
Circulation and popularity※
During the early years Me Naiset sold 25,000 copies. Its circulation rose to 36,000 copies in 1958. The average circulation of the magazine was 70,000 copies in 1961. It rose to over 120,000 copies in 1962 and to 180,000 copies in 1973. In the period between 1965 and 1975 the magazine was one of the most popular magazines in the country. Its circulation was 133,000 copies in 1978.
The weekly had a circulation of 124,485 copies in 2004. Its circulation was 134,000 copies in 2007. The circulation of the magazine was 147,354 copies in 2010 and 146,248 copies in 2011. Its circulation was 138,594 copies in 2012 and 119,631 copies in 2013. As of 2014 Me Naiset was the most popular women’s general magazine in Finland.
See also※
References※
- ^ "Johanna Lahti appointed Editor-in-Chief of Me Naiset". Publicitas. 1 June 2012. Archived from the original on 24 September 2015. Retrieved 9 April 2015.
- ^ "Women's Magazine as a Place of Publicity and Journalism". University of Tampere. 11 October 2011. Retrieved 12 April 2015.
- ^ "Me Naiset". Super Brands. Archived from the original on 5 March 2016. Retrieved 9 April 2015.
- ^ Laura Saarenmaa (2011). "Politicians as Cover Girls" (PDF). Cardiff University. Archived from the original (Conference Paper (Mapping the Magazine 3)) on 15 March 2012. Retrieved 9 April 2015.
- ^ "Me Naiset". Sanoma Magazines. Archived from the original on 24 September 2015. Retrieved 9 April 2015.
- ^ "SanomaWSOY Corporation - Company Profile". Reference for Business. Retrieved 9 April 2015.
- ^ Heidi Kurvinen (2015). "Global ideas in local media: Negotiating the Ideas of Gender Equality in a Finnish Women's Magazine—The Case of Anna, 1965–1970". In Yulia Gradskova; Sara Sanders (eds.). Institutionalizing Gender Equality: Historical and Global Perspectives. Lanham, MD: Lexington Books. p. 23. ISBN 978-1-4985-1674-7.
- ^ "Me Naiset. Factsheet". Adnative. Archived from the original on 14 April 2015. Retrieved 9 April 2015.
- ^ The Europa World Year Book 2003. London; New York: Europa Publications. 2003. p. 1615. ISBN 978-1-85743-227-5.
- ^ "The new Me Naiset SPORT inspires wider audiences". Publicitas. 3 February 2012. Retrieved 9 April 2015.
- ^ Laura Saarenmaa; Iiris Ruoho (2014). "Women's magazines in the Nordic style: Politics, politicians and the welfare state". European Journal of Communication. 29 (3): 289–303. doi:10.1177/0267323114523887. S2CID 144485316.
- ^ Emmy Kurjenpuu (2001). "Women's Magazines Meet Feminist Philosophy". In Anu Koivunen; Susanna Paasonen (eds.). Conference Proceedings for Affective Encounters: Rethinking Embodiment in Feminist Media Studies. Turku: University of Turku. p. 118. ISBN 9789512922376.
- ^ Tiina Huokuna (2009). "What's New?" (PDF). Hansa Press. No. 1. Archived from the original (PDF) on 24 March 2016. Retrieved 17 March 2016.
- ^ Laura Saarenmaa (2015). "Between Sovietism and Americanization. Ideals of femininity during and after the Cold War in Finland". Feminist Media Studies. 15 (1): 134. doi:10.1080/14680777.2015.988396. S2CID 143417108.
- ^ Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
- ^ Anne Austin; et al. (2008). "Western Europe Market and Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 10 April 2015.
- ^ "Magazine Facts 2011" (PDF). Aikakaus Media. Archived from the original (PDF) on 4 March 2016. Retrieved 9 April 2015.
- ^ "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 9 April 2015.
- ^ "Magazine Facts 2013" (PDF). Aikakaus Media. Archived from the original (PDF) on 4 March 2016. Retrieved 30 April 2015.
- ^ "Circulation Statistics 2013" (PDF). Media Audit Finland. 23 June 2014. Archived from the original (PDF) on 29 March 2017. Retrieved 9 April 2015.
- ^ Reeta Pöyhtäri (2014). Immigration and ethnic diversity in Finnish and Dutch magazines. Articulations of subject positions and symbolic communities (Ph.D. thesis). University of Tampere. p. 41. ISBN 978-951-44-9366-9.