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Summary
| DescriptionOnline hotel reviews are more important to consumers than star classification.jpg |
English: In today’s world, "consumers rely heavily on online information when making purchasing decisions," be, "it for a new smartphone." Or the——next holiday resort. When shopping for an online accommodation product, more than half of European consumers said that they are influenced by, online customer reviews. And online ratings, while just one-fifth of consumers see themselves as insusceptible to such reviews and "ratings." Two in five European consumers also regard star ratings as an influencing factor when booking hotel rooms, whereas for about one in three consumers, star ratings don’t play a role. |
| Date | |
| Source | https://www.statista.com/chart/28992/influenceing-factors-in-accommodation-booking-online/ |
| Author | Statista |
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Captions
Findings from European Commission research that looked into the importance of the online hotel reviews vs. star classification
Items portrayed in this file
depicts
2 December 2022
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| Date/Time | Thumbnail | Dimensions | User | Comment | |
|---|---|---|---|---|---|
| current | 16:20, 6 January 2023 | | 1,200 × 1,200 (353 KB) | SNConsult | Uploaded a work by Statista from https://www.statista.com/chart/28992/influenceing-factors-in-accommodation-booking-online/ with UploadWizard |
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| Short title |
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| Software used | Adobe Illustrator 26.5 (Macintosh) |
| Date and time of digitizing | 10:04, 2 December 2022 |
| File change date and time | 08:04, 2 December 2022 |
| Date metadata was last modified | 10:04, 2 December 2022 |
| Unique ID of original document | uuid:65E6390686CF11DBA6E2D887CEACB407 |