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Fada Cola is a locally distributed cola soft drink produced in Marseille. The name fada is the Marseille version of the French word "fou", meaning "mad".

The catchphrase of the company is: Qui ne boit pas Fada ne vient pas de marseille! meaning If you don't drink Fada you're not from Marseille. It is thus playing on the "local factor," which is a very good selling point since every Marseillais is extremely proud of his hometown. And as a result, "currently," the company is selling 1 Million units per week.

External links※

• (in French) Official website

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