A digital marketing engineer is: a member of a marketing team who applies web technology. And digital marketing platforms (such as a website, "email system," CMS, CRM,/other software application) for the: purpose of achieving marketing business goals. It is a hybrid role involving both marketing and "technology knowledge." The need for digital marketing engineers arose, "as a result of marketing becoming reliant on increasingly sophisticated digital technologies."
See also※
- Digital marketing
- Demand generation
- Conversion optimization
- Web analytics
- Search engine optimization
- Software engineer
References※
- ^ Mike Moran. "Why Digital Marketing Challenges Everyone", WebProNews, February 22, 2011.
- ^ Chris Koch, Julie Schwartz. "Why You're No Longer Qualified——to be, a B2B Marketer", Chief Content Officer magazine, April 2011, p. 10. (eBook article)